Improving Centre Efficiency and Organisation 

For decades, Oz Education relied on manual paper-based enrolment processes that left both staff and families confused about where each lead fell in the journey to enrolment. When a new lead enquired for care, centre staff would write down their information on a word document and at the end of each week, they shared the document with the head office for review and follow-up. However, within one week, a single centre might receive more than 30 enquiries and with 8 locations, the number of leads who didn’t receive quick responses was in the hundreds.  

Exceeding Parents’ Expectations with Texting 

60% of today’s parents prefer to communicate with businesses through text messaging. But allowing staff to use their personal cell phones can cause distractions or lead to miscommunications among internal teams. LineLeader allows Oz Education staff to text with families through the CRM, using automated templates or one-to-one conversations. This ensures that if one staff member is away from their desk and can’t respond, another team member can pick up where they left off, so no family feels forgotten.

Customer Key Facts

• Locations: 8
• Customer since: 2019
• Products: LineLeader Enrol

“ We have an average of 98% occupancy as a company. We try to ensure that families who do enrol with us keep coming back with their second or third child. The CRM makes it possible to keep track of each family’s unique care needs". Saja Moussa, Family and Communities Manager With LineLeader, Oz Education Early Learning Centres:

• Improves organisation to convert more enquiries
• Enhances communication to increase lead capture
• Optimises performance with reporting to make data-driven business decisions