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Scale marketing and track campaign performance with LineLeader Enrol.

Boost enrolment success and reclaim valuable time with our cutting-edge childcare CRM. Eliminate missed leads, slow responses, and tedious paperwork, allowing centres to reclaim over 10 hours a week. Experience streamlined lead capture and management, advanced marketing automation, and improved performance reporting for unparalleled operational efficiency.


Capture leads from anywhere.

Automatically capture leads from your website, landing pages, phone calls, Facebook, and more. Leads flow directly into LineLeader Enrol for automated, fast follow-up. 

  • Collect leads from your website using our web forms and landing pages. 
  • Capture leads from voicemail and record outbound calls.  Plus, get a dedicated phone number for each centre.  
  • Collect leads from Facebook Messenger and Lead Ads. Plus, easily respond to Messenger chats directly from LineLeader Enrol. 
  • Capture leads from childcare directories like Toddle and Care for kids. 
LineLeader capturing leads
LineLeader Automation Workflow

Automate your marketing.

Automate normal manual communications with hands-free marketing campaigns for every stage in the family's enrolment journey. 

  • Automatically follow up with every lead across centres so no opportunities fall through the cracks. 
  • Let parents schedule tours from your website to eliminate the back-and-forth of scheduling and increase attendance. 
  • Nurture families with multi-step, response-based email and text campaigns. 
  • Engage parents with personalised messages using our drag-and-drop email template editor. 

Why Organisations
Love Us



Lead conversion rate for
top performers

Why Childcare Directors Love Us



Given back to you
every month

Simplify your childcare enrolment process.

Make the enrolment process convenient, quick, and easy for families to increase occupancy rates.  

  • Capture essential enrolment information online like family information, emergency contacts, consent and agreements, and medical information. 
  • Include required government forms as part of your online daycare enrolment packet. 
  • Let parents e-sign documents once forms are completed to save time. 
  • Allow parents to self-serve by completing forms at their convenience. Plus, parents can access documents anytime, anywhere online. 

LineLeader Enrol Parent Enrolment Experience

Story House Increases Conversion Rates by 34% with LineLeader.

"We now have a clear overview of all of our services across 3 different states, we know where to pivot, make smart business decision...

logo story house-1

- Kasey Todd
Customer Service Consultant



Lead Conversion Rate to Registered or Waitlisted
LineLeader Reporting - Source of Families

Get real-time reporting.

Understand how marketing and enrolment are performing across centres to make data-driven decisions on where you can improve. 

  • Track enrolment trends with reports on new leads, tours, enrolments, and more to develop proactive growth strategies. 
  • Analyse campaign results to see which marketing strategies are producing the most enrolments. 
  • Know where your leads are coming from with lead source reporting and UTM tracking. 
  • Understand conversion success with ease, using reports on conversions at each stage of the enrolment journey. 

Frequently Asked  Questions

Lead Management is a systemised way to acquire and capture family leads, organise their activities, and track follow-up tasks to generate more enrolments. A lead management system is software that streamlines and organises all enrolment processes and transforms disorganised family information into easily accessible lead records. 

In short - no. CRM is a lead management software that integrates with lead generation web sites like Toddle and Careforkids.

While LineLeader Enrol does not "find" leads for you, it does collect leads from your website, landing pages, phone calls, Facebook pages, and more. Then, those leads flow directly into your Enrol platform for automated, fast follow-up.

Enrol also manages leads as they move through the enrolment pipeline. By automating lead nurture campaigns, you can turn more leads into enrolments with less work.

Automating new and existing tasks - like lead follow-up, tour scheduling, and sending reminders - saves time so you can focus on other areas of your business. Plus, marketing automations improve organisation, create more personalised communication, generate more enrolments, and ultimately boosts revenue. 

With Enrol, you can automate your manual daily tasks. Manage family records—from activities to messages and tasks—all in one place. Never miss another lead by sending personalised emails for new enquires, tour reminders, and more—without lifting a finger.

We offer easy-to-use reporting tools. Our source of families report provides information on all the places your leads are coming from along with how many new families came from each one. This report helps you evaluate the most effective marketing activities so you can spend your marketing dollars wisely. 

With LineLeader Enrol task management tools, you can: 

  • View and manage pending leads coming from your website, Facebook, email, phone, and digital ads - all in one place. 
  • Master your daily to-do list. Access, organise, and complete tasks and tours from one dashboard – even when you’re away from your desk. 
  • Access newly received communications in one place.  
  • Quickly see which enrolled children are scheduled to start each day, week, or month. 

No, Enrol is not a childcare management system (CMS). Enrol helps you capture, nurture, and enrol prospective families. While a CMS helps you manage day-to-day business operations including attendance and billing for enrolled families. However, it is important that your Enrol system and CMS easily integrate to keep family information in synch. Learn more about our integrations. 

Yes, LineLeader has a dedicated implementation team in to seamlessly guide you through the process. After, training, support, and success are ongoing. The LineLeader success team provides regular check-in calls and training sessions while the support team is an on-demand service whenever you need it; via phone, in-app chat, or email. 

Get started with Enrol.