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CASE STUDY

OZ Education Early Learning Centres accelerate occupancy growth and expansion with LineLeader Enrol.

 
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"LineLeader Enrol has been instrumental in helping us streamline our enrolment process across all centres. The automation of follow-ups, reminders, and communications ensures no enquiry slips through the cracks. Consistent and timely communication has been key in converting interest into enrolments."

Saja Moussa, Family Accounts & Subsidy Manager at OZ Education Early Learning Centres

For over 40 years, OZ Education Early Learning Centres have been a trusted leader in early learning in Australia. Family-owned and operated, OZ Education delivers high-quality education and care with a personal, community-focused approach. Since opening its first centre in Sydney in 1980, the organisation has expanded to multiple centres across New South Wales. With growth driven by both acquisitions and new builds, OZ Education faced increasing challenges in managing rising enquiry volumes while maintaining a professional and timely experience for families. 

Before adopting LineLeader Enrol in 2018 (then known as Childcare CRM), each centre managed enquiries differently, often relying on manual processes. This lack of standardisation led to delays, missed follow-ups, and lost enrolment opportunities. As demand grew, the need for a scalable, consistent system became critical—to track family interest, manage waitlists, and streamline the enrolment journey across all centres.  

1980

Established

14

Centres

LineLeader Enrol

Smart expansion backed by data.

LineLeader Enrol has revolutionised how OZ Education plans and executes growth. By providing real-time visibility into family demand by location, leadership can now make expansion decisions with confidence—guided by data, not assumptions.  

During the launch of the Tuggerah and Wyong centres, enquiry and waitlist insights were invaluable. These centres opened with strong enrolment pipelines nurtured through automated communications, cutting ramp-up time and accelerating occupancy. By capturing interest months in advance, OZ Education could align staffing, resources, and marketing from day one. 

" LineLeader gave us the visibility to see demand building well before a new centre opened. We knew exactly where to allocate resources, and in many cases, we launched with enrolments already secured. That confidence has been a game changer."

Saja Moussa, Family Accounts &Manager
OZ Education Early Learning Centres

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Seamless scaling across centres.

As the organisation expanded, onboarding new directors and staff became a priority. LineLeader’s intuitive design and role-based permissions allowed teams to quickly adapt, confidently manage leads, book tours, and follow up with families. Ongoing online training further supported staff as new features rolled out.  

At the group level, centralised dashboards provide leadership with a real-time view of enquiries, tours, conversion rates, and follow-ups across every centre. This visibility makes it easy to identify best practices, address challenges promptly, and ensure a consistent family experience—while still allowing local teams to personalise their approach.  

Data-Driven decisions for confident leadership. 

With centralised reporting, OZ Education’s leadership can now forecast demand by region, assess long-term performance trends, and plan staffing with accuracy. Custom reports also help evaluate marketing ROI, track pipeline strength, and measure staff contributions.

This data-first approach has enabled OZ Education to maintain high occupancy while expanding into new communities. By combining automation with real-time oversight, the organisation has achieved both consistency and adaptability at scale.

Key outcomes with LineLeader

  • Higher conversion rates from enquiry-to-tour and tour-to-enrolment
  • Faster ramp-up for new centre openings through pre-enrolment pipelines
  • Streamlined onboarding and standardised multi-site management
  • Confident, data-driven planning supported by network-wide visibility
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LineLeader is more than a CRM—it’s a complete lead management ecosystem designed for childcare. It keeps us organised, automates repetitive tasks, and ensures no opportunity is missed. For us, it’s been a critical driver of growth and efficiency.

Saja Moussa, Family & Community Manager
Oz Education Early Learning Centres

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