Queensland Childcare Services improves to 90% conversion rate with LineLeader.
.png?width=650&height=325&name=2023%20Website%20Graphics%20(7).png)
Since LineLeader was introduced, it’s much easier to keep parents engaged and excited to enrol. Our centres with long waitlists are engaging with parents more easily and frequently...transparency is the main driver for us now. We can easily see how many tours are booked and how many enquiries are coming in by individual centre and region"
Sally Vague
Compliance and Data Manager at Queensland Childcare Services
Established in 1991, Queensland Childcare Services (QCCS) is a privately owned and operated company that provides high quality care and early education to children in South-East Queensland. After years of successfully operating across 23 centres, they started to see changes in their parent demographic. Amidst COVID-19, natural disasters, and continuing technological innovation, QCCS identified that enquiring parents want streamlined, convenient enrolment experiences.
Before LineLeader, QCCS team members managed enquiries, scheduled tours, and enrolled families on a centre-by-centre basis using pen and paper, spreadsheets, and manual filing methods. Since introducing LineLeader, QCCS standardised the enrolment process across all their locations leading to an improved parent experience and stronger family relationships.
23
2021
LineLeader Enrol
Communicating the way parents want with text messaging.
With LineLeader’s two-way communication features, QCCS automates email and text responses to enquiring families. Now centre staff don’t have to manually follow-up on leads and can spend that time on other important enrolment initiatives. Plus, families get instant responses to their enquiries which improves their overall experience.
Texting is now the preferred method of communication for QCCS team members because it’s fast and easy for families to read and provides a higher response rate. “Text messaging is definitely a winner when communicating with parents and LineLeader enables us to automate our text communications,” says Sally Vague, Queensland Child Care Services (QCCS) Compliance and Data Manager. “It’s a great way to start a relationship with enquiring families.”
"Text messaging is definitely a winner when communicating with parents and LineLeader enables us to automate our text communications"
Sally Vague, Compliance and Data Manager
Queensland Childcare Services
With LineLeader
- Drives higher enrolment rates across all their locations
- Faster response time to families without the extra work
- Ensures ultimate parent satisfaction by keeping track of unique family data and care needs
Improving response times with workflow automations.
Following up with families across 23 locations in a timely manner is difficult to manage manually. Response times are slow, and some enquiries fall through the cracks altogether. It takes hours of staff time and effort when they should be focusing on enrolled families.
With LineLeader, QCCS uses workflow automations to communicate with enquiring and waitlisted families automatically. These automated communications help QCCS showcase their centres’ best values to families through a line of meaningful communications that include reminders to schedule tours and enrol. “Since LineLeader was introduced, it’s much easier to keep parents engaged and excited to enrol,” said Sally Vague. “Our centres with long waitlists are engaging with parents more easily and frequently.”
Making smart business decisions with custom reporting
While managing enrolment using outdated and manual methods, QCCS found it difficult to achieve transparency and review performance across centre locations. With LineLeader’s reporting features, they can view real-time enrolment results to make data-driven decisions and support their business for the future. “Transparency is the main driver for us now. We can easily see how many tours are booked and how many enquiries are coming in,” said Sally Vague.
With LineLeader, QCCS improved performance for individual centres and regions. They can report on booked tours, lost opportunities, where leads are coming from, and even which staff members are completing tasks and how quickly. Centre directors and corporate teams have a full overview of how families are progressing on the journey to enrolment, ensuring they can refine the process for both parents and centre staff members.
"Transparency is the main driver for us now. We can easily see how many tours are booked and how many enquiries are coming in by individual centre and region."
Sally Vague, Compliance and Data Manager
Queensland Childcare Services
Download the full case study.
.svg){kind=small}
