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CASE STUDY

Streamlining enrolments and strengthening family connections at Sparrow Early Learning.

 
See how Sparrow Early Learning improved tour conversions and reduced admin time with LineLeader Enrol.

Download the full case study to discover how your centre can simplify enrolments and enhance family engagement.
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Sparrow elc Team

"LineLeader has completely transformed the way our team handles tour scheduling and enquiries — everything is faster, more transparent, and more family-friendly."

Sparrow Early Learning Team

About Sparrow Early Learning.

Sparrow Early Learning is a leading early childhood education provider guided by The Sparrow Way — a contemporary, play-based learning philosophy inspired by the Reggio Emilia approach and aligned with the Early Years Framework for Australia. With a mission to nurture creativity, independence, and strong community connections, Sparrow operates centres across the country, offering children a safe, caring “home away from home.”

Like many growing education providers, Sparrow faced challenges managing high volumes of enquiries, manual tour bookings, and inconsistent communication workflows across multiple locations.

60

Centres across QLD, VIC & WA

2018

Customer since

LineLeader Enrol

The challenge: Manual processes holding back growth

Before adopting LineLeader Enrol, Sparrow’s teams relied heavily on phone bookings and manual scheduling. Directors and staff spent hours each week coordinating tours, managing confirmations, and resolving scheduling conflicts. This disjointed process often led to delays, missed opportunities, and lost leads — creating friction for both staff and families.

The LineLeader solution.

 

Boosting operational efficiency & staff experience

By introducing LineLeader’s PST and Kiosk functionalities, Sparrow automated the entire tour scheduling process. Parents can now view real-time availability and book instantly — eliminating manual coordination and delays.

Staff no longer spend excessive time managing bookings or sending reminders. Instead, they focus on high-value tasks such as personalised follow-ups, enrolment conversion, and relationship building.

“Automation has freed our teams from repetitive admin, allowing them to focus on what truly matters — engaging with families and supporting new enrolments.”

Sparrow Early Learning Team

Capturing more leads & converting faster.

With instant confirmations and automated reminders, Sparrow has seen a significant improvement in conversion speed — most tours are now completed within 24–48 hours of enquiry.

In-person Kiosks have also enhanced lead capture by ensuring every walk-in enquiry is recorded digitally. This seamless data flow has strengthened Sparrow’s top-of-funnel visibility while removing manual data entry.

Automated reminders have further reduced tour no-shows, ensuring efficient use of staff time and resources.

Enhancing visibility & coordination across locations.

Centre Managers now have a clear overview of their own service tours, while Area Managers maintain visibility across their state. This real-time transparency supports better planning, resource allocation, and performance tracking.

Previously, Sparrow needed dedicated staff to handle bookings across locations. With LineLeader, this manual workload has been virtually eliminated, allowing teams to operate more efficiently and scale effectively.

Strengthening parent communication & inclusivity.

LineLeader’s digital communication tools have revolutionised how Sparrow connects with families. Automated updates, confirmations, and digital forms ensure no message is missed. 

Self-service tour booking has also been a game-changer. Parents can book tours anytime, even just two hours before, with real-time visibility up to four weeks in advance. For Sparrow’s staff, this flexibility offers better control over availability during peak or low staffing periods.

 

"LineLeader gives us complete visibility and control over our tours and enquiries. The time savings and efficiency gains have been remarkable — it’s changed how we operate every day.”

— Sparrow Early Learning Team

The impact.

  • Tour bookings accelerated: Parents now schedule tours instantly online.
  • Reduced no-shows: Automated reminders keep families engaged.
  • Higher conversion rates: More tours completed within 24–48 hours of enquiry.
  • Streamlined operations: Freed staff from repetitive scheduling tasks.
  • Improved family experience: Seamless, inclusive, and transparent communication.

 

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Transform your enrolment experience.

Join leading childcare providers like Sparrow Early Learning who are transforming their enrolment process with LineLeader.


Book a free demo to see what LineLeader can do for your centre.

Download the full case study.

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