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CASE STUDY

Story House Early Learning scales to 51 services while maintaining brand consistency and family engagement with LineLeader Enrol .

 
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"LineLeader Enrol has given us the scalability and efficiency we need to grow confidently without compromising on quality or family engagement."

Story House Leadership Team

About Story House.

Story House is one of Australia’s leading early childhood education providers, dedicated to offering high-quality care and learning experiences for children while maintaining a strong community focus. In recent years, the organisation has experienced significant growth, adding 15 new services in just two years. 

This expansion, a balanced mix of purpose-built centres and strategic acquisitions, has brought their total to 51 services nationwide. With more centres on the horizon, Story House continues to invest in new facilities and a growing team of passionate educators and support staff to serve families across the country. 

51

Services Nationwide

15

New Services in 2 Years

LineLeader Enrol

The challenge: scaling without losing consistency.

Growth brought exciting opportunities, but also the challenge of maintaining quality and consistency across an expanding network. With so many new centres opening in such a short period, Story House needed to ensure every family’s journey—from first enquiry to enrolment—was smooth, professional, and on brand.  

Manual processes left too much room for error. Enquiries risked slipping through the cracks, and service teams were under increasing pressure to keep pace with rising demand. 

Managing both new builds and acquisitions added another layer of complexity. Story House needed a way to engage families even before a centre officially opened, building trust early and creating confidence in their brand. 

For leadership, the priority was greater visibility. They wanted real-time insights into enquiry flow, conversion rates, and lead sources—so that marketing spend, staffing, and support could all be fine-tuned with confidence rather than guesswork. 

" LineLeader Enrol has helped us centralise communication, automate key touchpoints, and gain real-time visibility into our enrolment pipeline."

Jackie Daniels, Head of Family Experience
Story House Early Learning

With LineLeader Enrol, Story House:

  • Easily track performances
  • Enhances communication to increase lead capture
  • Sees where enquires are coming from and how quickly theyre converting

The solution: LineLeader Enrol.

To support their expansion and overcome these challenges, Story House implemented LineLeader Enrol, a vertical-specific CRM built for early education providers. The platform quickly became the backbone of their enrolment operations, standardising processes across all 51 services and ensuring families received the same polished, professional experience no matter where they engaged..  

Consistent and professional family journeys. 

With LineLeader Enrol, Story House centralised enquiry management and introduced branded, automated workflows for every stage of the enrolment pipeline. Families now receive timely, consistent communication through emails and text messages that reflect the Story House brand’s warm and welcoming tone. By automating these touchpoints, service teams no longer have to worry about missed follow-ups, giving them more time to focus on building relationships with families rather than chasing admin.

A white-labeled experience that builds trust. 

One of the most impactful features has been the white-labeled platform. From the very first interaction, families see the Story House logo, colours, and tone of voice, creating a cohesive and trustworthy experience. Service Managers have the flexibility to adapt templates to meet the needs of their local community, while leadership maintains full confidence that messaging remains aligned with brand standards. This balance of consistency and flexibility has proven invaluable in scaling while staying true to the Story House identity.

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Real-time data to guide decisions.

The platform has also transformed strategic oversight. Real-time reporting now gives leadership visibility into enquiry volumes, conversion timing, and lead sources across every service. If one centre is converting faster than others, Story House can identify and share best practices. If a lead source is underperforming, they can quickly adjust spend or messaging. This level of insight allows them to move away from assumptions and make informed, data-driven decisions that directly impact occupancy and growth.  

The results: growth without compromise. 

The results speak for themselves:.

  • Expansion with Confidence: Story House has grown to 51 services without sacrificing quality, brand consistency, or family experience.
  • Seamless Family Journeys: Families describe enrolment as smooth and welcoming, often believing communication comes directly from their local centre—a testament to how natural and on-brand the system feels.
  • Efficiency Gains: Automation has reduced administrative workload, allowing staff to focus on relationship-building rather than chasing enquiries.
  • Enhanced Strategic Oversight: Leadership now has complete visibility into performance across the network, making it easier to support services, benchmark success, and adapt strategies in real time.

Advice to other providers: invest early in the right systems

"For growing providers, maintaining brand consistency while scaling is one of the biggest challenges, but also one of the most important. My advice is to invest in the right systems early. If you rely on manual processes or inconsistent messaging, it quickly becomes impossible to deliver a cohesive brand experience. That’s where a sector-specific CRM like LineLeader Enrol makes all the difference."

Story House Leadership Team

Story House’s journey demonstrates that scalability is not just about efficiency. It’s about building trust with families, delivering a consistent brand experience, and strengthening relationships from the very first enquiry.  

With LineLeader Enrol, Story House has built a foundation for sustainable growth—one that ensures every new service reflects the same values of quality, consistency, and engagement that families have come to expect.  

Download the full case study.

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