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CASE STUDY

Story House Increases Conversion Rates by 34% with LineLeader

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Story House Early Learning LineLeader Case Study

I think our pain points are indicative of the industry, everything that we do is quite manual – we have service managers who’s desk full of post it notes and educators who can’t keep up with who is needing help on enrolment or follow up on tours.

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Kasey Todd
Family Engagement Manager, Story House Early Learning

Story House Early Learning is an Australian owned childcare provider that sets high standards for early childhood education. They started with the strong belief that early childhood is the cornerstone to unlocking a bright and successful future. Opening its doors to families five years ago, Story House started with a few childcare services. Now, they’ve grown to 37 services and are planning to continue acquiring and building new projects. 

37

Centre Locations

2019

Year Started

LineLeader Enrol

Improving Organisation with a Central Hub

With multiple locations across different states, it was difficult for corporate teams to standardise enrolment and keep centres organised. Centres were using manual processes to enrol families but with the increase in population and new families, managing leads with sticky notes and paper became un-manageable and resulted in lost opportunities, missed revenue, and stressed-out staff. Since Story House has joined LineLeader, they have increased organisation and saved time for their staff when inputting a new family lead or looking up a family’s enquiry history.

I think our pain points are indicative of the industry, everything that we do is quite manual – we have service managers whose desk full of post it notes and educators who can’t keep up with who is needing help on enrolment or follow up on tours.

Kasey Todd, Family Engagement Manager
Story House Early Learning Centre

With LineLeader Enrol

  • Drives higher enrolment rates across all their locations
  • Optimises their marketing budget and spend
  • Ensures ultimate parent satisfaction by keeping track of unique family data and care needs

Enhancing Communication through Automation

Story House uses LineLeader to capture new leads and family details in one central place, then automate email and text responses to guide families to the next steps in the enrolment journey. Story House is able to send the right messages to families at the right time, using guardian’s preferred methods of contact. Now, no family falls through the cracks and each guardian is followed up with at every stage.

Standardising Brand Identity with Templates

As a growing company, Story House understood the importance of creating an easily-recognizable brand identity across centres. LineLeader’s email, text, and landing page templates ensure that Story House locations all deliver a consistent, unified experience to families. They now have the ability to maintain their brand with correct logos, fonts and colours, as well as standardise their messaging across communications.

Customer Key Facts

• Locations: 37
• Customer since: 2019
• Products: LineLeader Enrol

“ We found that service managers were only taking 5 minutes on a family lead with LineLeader. Where it used to take 2 hours for anyone to source out information from different files, folders or post it notes. Kasey Todd, Family Engagement Manager With LineLeader, Story House:

  • Improves organisation to convert more enquiries
  • Enhances communication to increase lead capture
  • Optimises performance with reporting to make data-driven business decisions

 

Having the ability to send out consistent messaging available has been key. The process before was non-existent and centre directors have gone rogue without any guidance, but now we can control our brand as we grow the business.

Kasey Todd, Family Engagement Manager
Story House Early Learning

With LineLeader

  • Drives higher enrolment rates across all their locations
  • Optimises their marketing budget and spend
  • Ensures ultimate parent satisfaction by keeping track of unique family data and care needs

Optimising Performance with Reporting

LineLeaders’s real-time reporting tools allow Story House to measure performance at the centre, regional, and corporate levels with ease. They use standard and custom reports to identify conversion success, where family leads are coming from, and how their marketing dollars are being spent.

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