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CASE STUDY

Story House increases conversion rates by 34% with LineLeader.

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Story House Early Learning LineLeader Case Study

As we’ve expanded, particularly with 15 new services in just the past two years, it’s been essential to maintain consistency in how we manage enquiries, nurture families through the enrolment journey, and ensure a smooth handover to our service teams.


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Jackie Daniels, Head of Family Experience, Story House Early Learning

Story House Early Learning is an Australian-owned childcare provider that sets high standards for early childhood education. They started with the strong belief that early childhood is the cornerstone to unlocking a bright and successful future. Opening its doors to families five years ago, Story House started with a few childcare services. Now, they’ve grown to 51 services and are planning to continue acquiring and building new projects. 

51

Centre Locations

2019

Year Started

LineLeader Enrol

Brand Standardization

Ensuring a consistent family experience across all of our services is a top priority, especially as we continue to grow. We’ve established clear, centralised processes that guide how we manage enquiries, follow up with families, and support them through to enrolment. Tools like LineLeader Enrol play a big role in this by standardising communication, automating touchpoints, and giving us visibility across every service.

 

 LineLeader Enrol has helped us centralise communication, automate key touchpoints, and gain real-time visibility into our enrolment pipeline. It’s been especially valuable in the lead-up to new builds, enabling us to manage waitlists effectively and keep prospective families engaged well before opening day. 

Jackie Daniels,
Story House Early Learning Centre

With LineLeader Enrol

  • Drives higher enrolment rates across all their locations
  • Optimises their marketing budget and spend
  • Ensures ultimate parent satisfaction by keeping track of unique family data and care needs

Whitelabelled CRM & Brand Image

Having a white-labelled version of LineLeader Enrol has been a big win for our brand. From the very first touchpoint, families see our logo, our colours, and messaging that reflects the Story House tone of voice. This creates a cohesive, familiar, and professional experience that feels uniquely ‘us’, not a third-party platform. It reinforces trust and credibility from the outset, setting the tone for a strong and consistent relationship with families.

Standardising Brand Identity with Templates

As a growing company, Story House understood the importance of creating an easily-recognizable brand identity across centres. LineLeader’s email, text, and landing page templates ensure that Story House locations all deliver a consistent, unified experience to families. They now have the ability to maintain their brand with correct logos, fonts and colours, as well as standardise their messaging across communications.

Customer Key Facts

• Locations: 51
• Customer since: 2019
• Products: LineLeader Enrol

“ We found that service managers were only taking 5 minutes on a family lead with LineLeader. It used to take 2 hours for anyone to source out information from different files, folders, or post-it notes. Kasey Todd, Family Engagement Manager With LineLeader, Story House:

  • Easily track performances
  • Enhances communication to increase lead capture
  • Sees where enquires are coming from and how quickly they're converting

 

Lineleader Enrol gives us complete visibility across all services, so we can easily track performance, monitor enquiry flow, and identify where support or follow-up might be needed.

Jackie Daniels, Head of Family Experience Story House Early Learning

With LineLeader

  • Drives higher enrolment rates across all their locations
  • Optimises their marketing budget and spend
  • Ensures ultimate parent satisfaction by keeping track of unique family data and care needs

Optimising Performance with Reporting

LineLeaders’s real-time reporting tools allow Story House to measure performance at the centre, regional, and corporate levels with ease. They use standard and custom reports to identify conversion success, where family leads are coming from, and how their marketing dollars are being spent.

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