Thrive Early Learning Centre boosts enrolments by 50% with LineLeader Enrol integration.
If it wasn’t for LineLeader, we wouldn’t have been able to build what we’ve built in terms of the customer journey.
Thrive Early Learning Centre Team
Thrive Early Learning Centre is a premium childcare provider, renowned for its high-quality education and family-first approach. With 13 centres across New South Wales and Victoria, Thrive offers nurturing, innovative learning environments for children and supportive engagement for families.
As the organisation expanded, its operational processes and family engagement methods struggled to keep pace. Each centre operated independently, managing enquiries, tours, and enrolments in different ways. This fragmented approach limited visibility, consistency, and efficiency, despite Thrive’s strong reputation for educational excellence.
The leadership team recognised a key opportunity: to bring structure, strategy, and cohesion to the entire customer journey. That’s where LineLeader became a strategic partner.
13
2019
LineLeader Enrol
A Strategic Partnership with LineLeader
When Thrive first implemented LineLeader, adoption rates were low, and processes remained largely manual. Teams worked “week to week,” using spreadsheets and scattered notes to track enquiries. Families received different experiences depending on which centre they contacted, and marketing efforts lacked a clear link to enrolment results.
Partnering with LineLeader’s Customer Success team marked a major shift. Together, they mapped the full family journey and identified opportunities to automate, personalise, and measure each touchpoint.
Data-driven visibility and decision-making.
One of the earliest wins came through LineLeader’s robust reporting and dashboards. For the first time, Thrive could see how every centre performed, where leads originated, and which campaigns delivered the strongest conversions.
“By optimising how we use LineLeader, we transformed our data quality and decision-making. Accurate tracking gave us clearer insights into lead sources and conversion performance, enabling us to focus on qualified leads and drive a more efficient customer journey.”
With these insights, Thrive began tailoring marketing strategies to each community instead of applying a one-size-fits-all approach. Monthly reviews now showcase campaign performance, conversion rates, and occupancy trends - replacing guesswork with confident, data-backed strategy.
Aligning teams around shared goals.
LineLeader also helped Thrive establish a transparent performance framework across all 16 centres. Four key metrics became the foundation for success:
- Qualified Leads: Targeting families aligned with Thrive’s values and offerings
- Tour Bookings: Achieving 60-70% conversion from leads to tours
- Enrolments: Maintaining 70% conversion from tours to enrolments
- Attrition: Keeping turnover below 2% per centre (excluding school leavers)
Automated communications reinforced these goals, such as personalised follow-ups 30 days after enrolment to collect feedback and strengthen family relationships. These insights now inform staff training, performance reviews, and targeted support.
“Everyone supports using LineLeader because it’s intuitive, flexible, and adapts to each centre’s unique needs. It allows us to be tactical and personalise messages based on what works best locally.”.
Turning outreach into enrolments.
Before LineLeader, marketing visibility ended once a lead entered the system. Now, campaign tracking and UTM data connect every touchpoint - from digital ads to local events - directly to enrolment outcomes.
“LineLeader allows us to track campaign leads through the full customer journey - from initial contact to enrolment. These insights now inform our monthly business reviews, showing campaign performance and conversion outcomes to our owners.”
This transparency enabled strategic investment in community initiatives like Baby and Me, Explore and Play, and School Readiness programs. Even small conversion rates - roughly one enrolment per ten qualified leads - justify the programs, building both engagement and brand advocacy.
“Even one enrolment per event covers the program’s cost while strengthening our reputation and local advocacy.”
Engaging families through automation.
Modern families often prefer text-based communication over phone calls, and Thrive recognised this shift early. Using LineLeader’s automated SMS workflows, the team introduced two-way, personalised messaging for tour reminders, re-engagement campaigns, and follow-ups.
“The SMS capability was huge with LineLeader. Once we started using it fully, we got massive response rates. It’s been a game-changer for how we communicate with families.”
This streamlined communication not only saved hours of manual work each week but also improved responsiveness and trust. Within a year, monthly enrolments grew by up to 50%, with peak months reaching 110 new enrolments. Overall occupancy rose by 13%, marking a clear link between automation and family engagement.
Standardising high-quality experiences.
Through mystery-shopper tours, Thrive discovered inconsistencies in how families were welcomed across centres. This insight led to a complete redesign of the tour process - supported by LineLeader’s automation and tour management tools.
The rollout of LineLeader Tour Kiosks further professionalised the experience. These digital check-ins replaced manual sign-ins, captured walk-in leads automatically, and personalised each tour to the child’s age and interests.
“Implementing tour kiosks helped capture previously missed walk-in leads, improve nurturing, and enhance professionalism by replacing manual processes.”
By pairing technology with thoughtful design - from welcoming spaces to interactive areas for children - Thrive now ensures that every family’s first impression is consistently warm, structured, and memorable.
Metrics that prove the transformation
Since implementing LineLeader, Thrive has achieved:- 40–50% increase in monthly enrolments across 16 centres
- 12–13% rise in occupancy within the first year
- Consistent, high-quality tour experiences boosting conversions
- Full visibility into campaign performance and lead sources
- Enhanced family engagement through SMS and automated follow-ups
Looking Ahead
Thrive’s journey with LineLeader is far from over. The organisation continues to refine its customer experience and data strategy, leveraging the platform’s capabilities to deepen retention, enhance reporting, and strengthen community partnerships.
“We used to be reactive, working week to week. Now we’re structured, strategic, and connected - not just internally, but with the families and communities we serve.”
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