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Follow up with every lead, hands-free.

Make sure opportunities don’t fall through the cracks. Automate manual or repetitive tasks. Plus, design hands-free marketing campaigns for every stage in a family's enrolment journey. 

LineLeader Family Hub

Engage parents with personalised messages.

Spend less writing emails and texts. Automatically send stored email and text templates. Use dynamic content to engage families with personalisation keys like their first name, their child's name, and more.

LineLeader Personalisation
LineLeader Drip Campaigns

Encourage families to enrol, with less work.

Automate multi-step, response-based email and text campaigns. Schedule automated texts and emails that are unique to each parent's experience. Effortlessly give families the personalised experience they're looking for with automated drip campaigns.

Standardise your professional campaigns, across locations.

Ensure every family receives a consistent enrolment experience. Use email and text templates that include your childcare brand elements like logos, fonts, and colours. Provide an excellent enrolment experience with professional messaging and imagery. 

LineLeader 2 way communications

Connect with families, faster.


"We can connect with families quicker and in a more timely, professional manner. The speed of response has made a huge impact on our conversion rates. Our average conversion rate from enquiry to waitlisted or enrolled is 39.6%, almost 3x higher than the global average."

Cara J., VP of Marketing & Parent Experiences

LineLeader Marketing Campaigns ROI

Oversee marketing performance, in a few clicks.

Make sure opportunities don’t fall through the cracks. Design hands-free marketing campaigns for every stage in the prospective family’s enrolment journey. 

Plus, easily view the results of each marketing campaign. Share and analyse campaign profits to keep everyone up to date. 

The Benefits of Using Marketing Automation

Save staff time.

Save time by automating the most tedious part of enrolment. Design beautiful campaigns, with less work.

Grow at scale.

Build unique, response-based email and text


Engage parents.

Use dynamic content to engage families with personalised email and text communications.

Boost enrollment and waitlists.

Improve conversions with automated messages that get families excited to enrol.

Resources to help you run your childcare business.

ECEC, AU education, waitlist management, childcare, childcare centres, childcare marketing
In the bustling world of early childhood education and care (ECEC), where demand ebbs and flows like the tides, the strategic management of waitlists can be a make-or-break factor for providers...
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Did you know – an employee that’s recognised and appreciated is 5x more likely to see growth in their organisation? And these employees are 44% more likely to be “thriving” in their life overall? Wow!
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Your waiting list families are caught in a holding pattern.
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Get started With LineLeader.