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CHILDCARE LEAD MANAGEMENT AND MARKETING AUTOMATION

Grow enrollment with automated marketing using LineLeader Enroll.

Don't let missed leads, slow response times, and lack of visibility impact enrollment. Automatically capture leads from anywhere, automate marketing to save time, and digitize registration so it’s easy and convenient. Plus, use built-in and custom reports to improve performance—no spreadsheets required.

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Capture leads from anywhere.

Automatically capture and follow-up with leads from your website, voicemail, Facebook, and more. 

  • Website: Collect leads from your website using our web forms and landing pages.
  • Voicemail: Capture leads from voicemail and record outbound calls. Plus, get a dedicated phone number for each center.  
  • Facebook: Collect leads from Facebook Messenger and Lead Ads. Plus, easily respond to Messenger chats directly from Enroll.
  • Childcare directories: Capture leads from childcare directories like Winnie and Kinside. 
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Automate your marketing.

Build hands-free marketing campaigns for every stage in the family's enrollment journey.

  • Drip campaigns: Nurture families with multi-step, response-based email and text campaigns.
  • Workflow automations: Automatically follow up with every lead throughout the enrollment journey.
  • Parent-scheduled tours: Let parents schedule tours from your website to eliminate the back-and-forth of scheduling.
  • Text and email communications: Use dynamic content to engage families with email and text communications.
  • Drag-and-drop email editor: Stand out on any device using our drag-and-drop email editor and childcare email templates.
  • Task management: Organize and assign daily tasks and send automated reminders.

Why Organizations
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Lead conversion rate for
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Digitize childcare registration.

Make childcare registration convenient, quick, and easy for staff and families. 

  • Standard enrollment forms: Capture family information, emergency contacts, consent, agreements, medical info, and more.  
  • State forms: Include required state forms as part of your online registration packet.
  • Parent e-signature: Let parents e-sign documents once forms are complete.
  • Multi-language forms: Forms are available in 6 languages including English, Spanish, French, German, Japanese, or Chinese. 
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"[Enroll] is a game changer! We can see how many inquiries we're getting per location along with details on where they're coming from to help us grow our business. We don't have to guess anymore."

Cara Johnson-Bader
VP of Marketing & Parent Experiences at New Horizons Academy

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Improve enrollment performance.

Understand how marketing and enrollment are performing across centers to make data-driven decisions on where you can improve. 

  • Built-in dashboards: View and click into important enrollment information at-a-glance.
  • Standard reporting: Track enrollment trends, understand conversion success, analyze campaign results, and know where your leads are coming from with 12+ built-in reports.
  • Custom reporting: Easily create custom reports to get additional insights and trends.

Frequently Asked  Questions

 

Lead Management is a systemized way to acquire and capture family leads, organize their activities, and track follow-up tasks to generate more enrollments. A lead management system is software that streamlines and organizes all enrollment processes and transforms disorganized family information into easily accessible lead records. 

 

In short - no. Enroll is lead management software that integrates with lead generation web sites like Winnie and Kinside.

While Enroll does not "find" leads for you, it does collect leads from your website, landing pages, phone calls, Facebook pages, and more. Then, those leads flow directly into Enroll for automated, fast follow-up.

Enroll also manages leads as they move through the enrollment pipeline. By automating lead nurture campaigns, you can turn more leads into enrollments with less work.

 

Automating new and existing tasks - like lead follow-up, tour scheduling, and sending reminders - saves time so you can focus on other areas of your business. Plus, marketing automations improve organization, create more personalized communication, generate more enrollments, and ultimately boosts revenue. 

 

With Enroll, you can automate your manual daily tasks. Manage family records—from activities to messages and tasks—all in one place. Never miss another lead by sending personalized emails for new inquires, tour reminders, and more—without lifting a finger.

 

We offer easy-to-use reporting tools. Our source of families report provides information on all the places your leads are coming from along with how many new families came from each one. This report helps you evaluate the most effective marketing activities so you can spend your marketing dollars wisely. 

 

With Enroll task management tools, you can: 

  • View and manage pending leads coming from your website, Facebook, email, phone, and digital ads - all in one place. 
  • Master your daily to-do list. Access, organize, and complete tasks and tours from one dashboard – even when you’re away from your desk. 
  • Access newly received communications in one place.  
  • Quickly see which registered children are scheduled to start each day, week, or month. 

 

Yes, LineLeader has a dedicated implementation team to seamlessly guide you through the process. After, training, support, and success are ongoing. The LineLeader success team provides regular check-in calls and training sessions while the support team is an on-demand service whenever you need it; via phone, in-app chat, or email. 

Get started with LineLeader Enroll.

Enroll is part of the LineLeader unified platform giving you everything you need to enroll more students, engage families, and manage your center.