How to Manage Family Leads Like a Pro
A step-by-step guide for childcare with actionable tips and examples to help you find the right lead management system that scales your business.
Today, everything around us is digital, from using our phones to making online purchases. In fact, 67% of Millennials shop online. Parents expect that same fast, convenient experience from their childcare provider. An industry-focused lead management system will help you respond to enquiries faster and stay connected – without lifting a finger. Using childcare-focused lead management software ensures every family that goes through your enrolment journey receives timely responses will the help of automation.
Take a look at these best practices to ensure your system is running smoothly.
Segment and define your ideal parent audience.
Every parent won't convert or move to the next stage in your enrolment journey, even if they engage with your website content or click on an advertisement via social media. And that’s okay, but it’s helpful to remain proactive by outlining an ideal parent audience to target. For example, Millennials make up 80% of today’s parents to children under the age of twelve – they're your largest parent demographic. And Millennial parents prefer quick responses, streamlined communications, and meeting them where they’re at by providing online options.
- "[PRIORITY] Last toddler spot available until next year!"
- "Don't miss out on early enrolment"
- "Our waitlist is almost full!"
- "[URGENT] One day left until our Open Day"
Map out your enrolment process.
You want to ensure your teams are following the family’s enrolment journey. From initial enquiry to filling out enrolment forms – your lead management software should organise parent information, including what stage they’re at, so you can easily schedule communications.
Using lead management that organises family leads and guides them through your enrolment journey increases parent satisfaction and conversion rates. You want intuitive software that lets you establish custom statuses based on your organisation’s unique parent journey.
- "Simple ways to improve toddler communication."
- "4 new trends in raising preschool-aged children."
- "Check out what other parents are doing."
- "Does your child do these things?"
Track your enrolment efforts.
Managing and enrolling families is easier when you have a pipeline of new leads who fit your target audience. To find more high-quality family leads, you need to know how those parents are finding you.
Track your advertising efforts to learn where families come from, such as Facebook ads, web search, or a childcare listing directory like Toddle or Careforkids. Determine popular family lead sources, so you know which channels are worth pursuing in the future.
- 📅 "Only a few spots left for tours this week!"
- "The time to enrol is now." 📅
- "Prepare your child for kindergarten." 📅
Use childcare customer relationship management software.
Properly managing leads is all about giving the right communication at the right time. When you’re trying to follow-up with dozens of leads via multiple communication channels (email responses, sending text messages, replying on Facebook), it’s easy for families to slip through the cracks or to accidentally send the wrong information.
A CRM acts as a centralised database that efficiently stores and organises leads to guarantee smooth, consistent communication with families. It also keeps your entire team informed of a family’s lead status, or where they are in your enrolment journey.
- "TIPS to encourage your child to share."
- "Schedule a tour today before it's too late!"
- "Is your child ready for kindergarten?"