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Build better relationships & boost occupancy rates, with ease.


LineLeader is the #1 CRM for Childcare and Early Childhood Education. Centre Managers and Executives across Australia organise leads, save staff time, and grow enrolment with our childcare lead management and marketing automation platform.

LineLeader Awards
LineLeader Enrol Platform

Grow your childcare business with less work.

Save time, eliminate manual work.

Save 40+ hours every month by centralising lead capture, standardising follow-up with prospective families, digitising tour scheduling, and automating reporting. Reduce tedious but necessary tasks for your enrolment team members so they can focus on what matters most. 

LineLeader Tour Scheduler Example
LineLeader Capturing Leads

Capture and convert more leads.

Capture leads from phone calls, emails, Facebook, listing directories, your website, and more – in one central place. Then, automate email and text communications to instantly follow up on every lead. Our top-performing users convert more than 75% of their leads. 

Make data-driven decisions.

Manage performance at-a-glance. Monitor staff productivity, enrolment health, and campaign success. Forecast financials and gain valuable insights for your business at the centre, regional, or corporate levels. Save time with automated reports that can be sent to anyone in your organisation.

LineLeader Marketing Campaigns Report

Accomplish more. Stress less.

Get more done at your childcare business by working smarter, not harder. LineLeader gives you the technology you need to build connections with families, reach occupancy, and manage your waitlist – all while giving you and your staff more time.

childcare software


Save 8 hours a week by automating manual work from enquiry to retention.

childcare enrollment

Automate Marketing

Build strong family relationships with your families and deliver personalised enrolment experiences.

childcare retention

Higher Occupancy

Consistently reach occupancy goals with lead conversion rates as high as 75%.

early education software

Engaged Waitlist

Guide families from their first enquiry to their child’s first day of care with automated communications.

LineLeader helps you...

Save Staff Time

Eliminate manual tasks with automation and efficient reporting.

Oz education

Grow Occupancy

Capture and convert more leads to enrolled and waitlisted.

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Engage Families

Communicate with your families with quality and consistency. 


Trusted by 0 centres around the world.

New Horizon Academy Childcare NHA
Bright Start Early Childcare and Preschool (1)
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lightbridge academy logo 2023

Resources to help you run your childcare business.

Did you know – an employee that’s recognised and appreciated is 5x more likely to see growth in their organisation? And these employees are 44% more likely to be “thriving” in their life overall? Wow!
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Your waiting list families are caught in a holding pattern.
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Brett Neller
I am happy to share that I have recently been appointed as the Chief Executive Officer of LineLeader by ChildcareCRM. Taking on this new role is both a humbling and exhilarating experience, and I am...
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Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.