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Build better relationships & boost conversion rates with ease.


LineLeader is the #1 CRM for Childcare and Early Years Education. Nursery Managers and Executives across the world organise leads, save staff time, and grow enrolment with childcare lead management and marketing automation platform.

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LineLeader Enrol Pending Families

Grow your childcare business with less work.

Save time, eliminate manual work.

Save 40+ hours every month by centralising lead capture, standardising follow-up with prospective families, digitising tour scheduling, and automating reporting. Reduce tedious but necessary tasks for your registration team members so they can focus on what matters most. 

LineLeader Tour Scheduler
LineLeader Capture Leads

Capture and convert more leads.

Capture leads from phone calls, emails, Facebook, listing directories, your website, and more – in one central place. Then, automate email and text communications to instantly follow up on every lead. Our top-performing users convert more than 75% of their leads. 

Make data-driven decisions.

Manage performance at-a-glance. Monitor staff productivity, enrolment health, and campaign success. Forecast financials and gain valuable insights for your business at the nurser, regional, or corporate levels. Save time with automated reports that can be sent to anyone in your organisation.

LineLeader Marketing Campaigns ROI

Accomplish more. Stress less.

Get more done at your childcare business by working smarter, not harder. LineLeader gives you the technology you need to build connections with families, reach occupancy, and manage your waitlist – all while giving you and your staff more time.

childcare software


Save 8 hours a week by automating manual work from enquiry to retention.

childcare enrollment

Automate Marketing

Build strong family relationships with your families and deliver personalised enrolment experiences.

childcare retention

Higher Occupancy

Consistently reach occupancy goals with lead conversion rates as high as 75%.

early education software

Engaged Waitlist

Guide families from their first enquiry to their child’s first day of care with automated communications.

LineLeader helps you...

Save Staff Time

Eliminate manual tasks with automation and efficient reporting.

Oz education

Grow Occupancy

Capture and convert more leads to enrolled and waiting listed.

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Engage Families

Communicate with your families with quality and consistency. 


Trusted by 0 childcare centers around the world.

New Horizon Academy Childcare NHA
Bright Start Early Childcare and Preschool (1)
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Resources to help you run your childcare business.

Brett Neller
I am happy to share that I have recently been appointed as the Chief Executive Officer of LineLeader by ChildcareCRM. Taking on this new role is both a humbling and exhilarating experience, and I am...
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kid with stacks of work - disarray waitlist process
80% of sales require 5 or more follow-up phone calls. How many times are your staff contacting families before they enrol? These days, your busy centre staff don’t have time to follow up with every...
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blonde woman talking on cell phone while looking at childcarecrm dashboard on her computer
There are many benefits to automating your marketing and sales processes with a CRM. Some of these include saving hours each day, reducing marketing and staffing costs, and increasing your business’...
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Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.