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The Ultimate Marketing Reporting Guide for Childcare Leaders


Your Complete Guide Filled with Insights and Best Practices to Elevate Your Childcare Business

Figure Out What's Working and What's Not

37% of marketers say that operating their business without access to the right reports is a huge challenge. Discover the best marketing and enrollment reports for your childcare organization. Learn how to make well-informed decisions that help increase your return on investment – across locations. 

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Enhance Your Childcare Business by Regularly Viewing Enrollment and Marketing Reports

It’s difficult for 75% of marketers to track campaign and conversion results that affect their ROI (return on investment). 

Retrieving data about your prospective families, center success, and active marketing campaigns is time-consuming. However, tracking performance is vital to ensuring all campaigns are working to meet your enrollment goals. Easily optimize your marketing spend with real-time insights. 

Marketing reporting is the process of gathering and analyzing your marketing metrics. It’s important for childcare businesses to monitor data, so there’s a clear direction on how to grow and scale each center location.  

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Stop Wasting Time on Inefficient Marketing

A lack of efficient reporting often leads to wasted marketing expenditure and timeNot knowing how your marketing efforts are performing or having incorrect data creates inconsistencies that eat away at your time. Don’t leave your business falling flat against the competition. It's actively hurting your efforts and holding you back from effortlessly growing your business. 

Top Benefits of Reporting for Childcare Leaders and Executives

Marketing reports vary depending on the insights you want to see. For example, let’s say you want to know which channel most of your prospective families use to find out about your childcare business and inquire for care. By accessing a lead source report, you’re able to find out your most popular channels (in-person, direct mail, website, etc.).  

From there, you can evaluate what’s working at both the center and corporate levels to enhance your future marketing initiatives. You need a central way to retrieve data – quickly. That’s where simple and fast reporting from your childcare experience platform comes into play. Automate reports with LineLeader by ChildcareCRM to save time.

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With one-click reports provided by LineLeader, you can effortlessly...

  1. Track trends based on lead inquiries.
  2. Understand conversion success and timing.
  3. Know where your leads are coming from.
  4. Analyze campaign results.
  5. Gain insight into your waitlist.
  6. Estimate revenue opportunities in your pipeline. 
  7. Review stalled families.
  8. Monitor lost opportunities.

 

Download the guide to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.

4 Key Types of Childcare Marketing and Enrollment Reports

Great solutions provide both standard and custom reporting. These reports are automatically available in your childcare experience platform, so they’re easy to access. 📊

Type 1: Reports for Center Directors to Manage Their Daily Enrollment Activities

  1. Current Opportunities 
  2. Child Starts 
  3. Wait List 
  4. Scheduled Tasks
  5. Completed Tasks/Events 

Type 2: Regional, Corporate, and Executive Reports for Marketing Analysis

  1. Lead Source by Type and Status 
  2. Campaign Analysis
  3. Lost Opportunities 

 

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Type 3: Regional and Corporate Reports for Performance Monitoring

  1. Staff Tour Results
  2. Completed Tasks/Events Summary
  3. Period Statistics
  4. Pending Lead Time
  5. Conversion Timing
  6. Stalled Families 

Type 4: Reports on Performance for Corporate and Executive Teams

  1. Conversion Success 
  2. Estimated Revenue Opportunity in Pipeline 
  3. Trend Tracking 
 

9 Essential Childcare Marketing Reporting Examples

To continue, we’ve pulled together nine vital report examples that will enhance your oversight of performance across centers. Keep in mind that you will need some type of childcare software like LineLeader by ChildcareCRM to efficiently run reports.

  1. Trend Tracking Report
  2. Conversion Success Report
  3. Conversion Timing Report
  4. Marketing Source Report (by lead or status)
  5. Marketing Campaign ROI Report
  6. Wait List Report
  7. Estimated Revenue Report
  8. Stalled Families Report
  9. Lost Opportunities Report
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Download the Full Guide to See Examples + Learn What Each Report Can Do

In this guide, we covered the importance of regularly viewing marketing reports, how to automate reports with a childcare experience platform, and which reports are most valuable.

Download the full guide with examples and explanations by entering your email below.

Text marketing performance report

Download the guide to stay up to date on the latest industry news, trends and best practices for growing and managing your childcare business.

Resources to help you run your childcare business.

childcare center activities, childcare management system, childcare software, childcare enrollment software
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Additional Resources

For more information on specific childcare resources regarding marketing tools, campaigns, tips, and best practices - see below.

  1. Discover more childcare reports to make data-driven decisions. 

  2. Learn more about marketing reports to improve your ROI (return on investment).

  3. See the importance of collecting data with web forms & how to run a campaign report.
  1. Find out how to unify your enrollment team with in-depth reporting metrics.

  2. Check out the best next-generation platform with flexible, custom reporting.