Q1 2025 Childcare Benchmark Insights

Exclusive Webinar Slide Deck: Unlocking Growth

Get the latest data on lead volume, tour-to-registration conversion, and growth strategies from top-performing childcare centers—shared in our exclusive Q1 webinar.

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Get the Q1 Insights

What You’ll Learn from the Slides

Lead & Conversion Benchmarks

Q1 data shows an 8% drop in leads and a 20% decline in registrations compared to 2022. See how top centers are responding.

Where Families Drop Off

Tour-to-registration conversion is the biggest challenge. Learn where centers are losing families—and what top performers do differently.

Proven Growth Strategies

Discover what’s working for high-growth centers, from smarter lead sources to better follow-up and optimized communication touch-points.

Why This Data Matters

Fewer leads. Slower registrations. Higher parent expectations.
2025 is already shifting—but you don’t have to guess what to do next.

The Q1 2025 Slide Deck helps you:

Understand what’s changing across the enrollment funnel
Benchmark your performance against similar centers
Uncover where (and why) families drop off
Focus on the biggest opportunities for improvement

Access the Slides

Real Insights from Top ECE Operators

Although lead volume per location has gradually declined, conversion from New Lead to Tour Scheduled continues to rise. The biggest opportunity lies in optimizing the post-tour experience to drive more registrations.

Organizations with 26+ locations are generating 2.3–2.9x more leads per location and achieving 2.5x more registered leads than smaller peers. Centralized teams and aligned marketing strategies are driving the difference.

Top-performing centers generate 60% of leads via web and 30% via phone. Self-scheduled tours are streamlining the path from interest to engagement, increasing tour volume.

The most successful orgs leverage 11–14 digital touchpoints per family with a 2:1 email-to-text ratio — and it’s paying off with significantly higher registration conversion.

States like SC, FL, GA, and NC are generating high demand per location. These areas are ideal for scaling quickly — especially if your centers have the infrastructure to support rapid growth.