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CASE STUDY

Doodle Bugs! improves parent response time across 17 locations with LineLeader by ChildcareCRM.

Doodle Bugs! Children's Learning Academy relies on LineLeader by ChildcareCRM to capture leads in one place, improve follow-up, and stay organized across centers.

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DoodleBugs

Since using [Enroll], we've seen an increase in conversion rates from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to get in touch with families. 

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Tracy Touris
Customer Relations Specialist at Doodle Bugs! Children's Learning Academy 

 

 

 

ABOUT DOODLE BUGS! CHILDREN'S LEARNING ACADEMY

Doodle Bugs! Children’s Learning Academy, a family-owned and operated organization, was founded in 1992 by siblings Anna, Clarine, and Anthony Insinna. Their goal from day one has been to bring a new level of excellence to early childhood education. Their dedication to high-quality childcare and continuous improvement has helped them expand to 17 centers throughout New York, Pennsylvania, and Florida.

As their business grew, so did their workload. Doodle Bugs! needed a smoother, faster, and more organized way to keep track of and respond to their leads. They also wanted to ensure they were not losing touch with families that toured or were looking for future enrollment. Doodle Bugs! began their search for a software solution that could solve these challenges and chose LineLeader Enroll.

17

Center Locations

1992

Year Started

Improving Parent Response Time

 Prior to working with LineLeader, each Doodle Bugs! location used an enrollment binder to individually keep track of families that toured their center along with potential enrollments.
 

Now they use Enroll to store family information along with their status—new inquiry, engaged, tour scheduled, tour completed, waitlisted, and registered—all in one place. Doodle Bugs! sends automated emails and texts to families in each status to move them forward to enrollment.

Not only does this save staff time, but it also provides immediate responses to parents throughout their journey. “We’ve seen an increase in conversion rate from lead to enrollment and our waitlists are steadily filling up again. Best of all, parents love the fast responses they get from us, and we love how easy it is to keep in touch with families,” said Tracy Touris, Customer Relations Specialist at Doodle Bugs!.

We love making things easier for our families. Having parent-scheduled tours on our website is another convenience for today’s busy families.

Tracy Touris, Customer Relations Specialist
Doodle Bugs! Children's Learning Academy

With LineLeader by ChildcareCRM, Doodle Bugs!

  • Increases response time and conversion rates across 17 locations.
  • Consistently communicates with families to keep them engaged and moving towards enrollment.
  • Successfully moved off pen and paper registration to digital registration.

Making Tour Scheduling Convenient

Doodle Bugs! also uses ChildcareCRM to let parents schedule tours directly from their website. Doodle Bugs! sets their tour availability in ChildcareCRM and simply places the virtual scheduling form on their website. Families select their tour date and time, then provide contact information. Next, they receive an instant confirmation of their tour appointment along with automatic email and text reminders about their upcoming tour.

Digital tour scheduler on website

 

Moving to Digital Registration

Doodle Bugs! used Enroll to move from paper-based registration to digital enrollment. Prior to Enroll's digital registration solution, parents had to pick up forms in person, fill out paper documents by hand, and either fax them in or drop them off at the center. This was inconvenient for families and for center staff who had to process paper registrations and enter family data manually.

With Enroll, Doodle Bugs! emails a registration link to parents who then complete their registration forms online. Doodle Bugs! can specify which fields are required so they always receive complete registration packets. The finalized forms are automatically added to a family's digital profile in Enroll, without staff members lifting a finger. 

FORMS_enrollment forms 1 copy

 

Registration is convenient for families and so much easier for staff members to manage.

Tracy Touris, Customer Relations Specialist
Doodle Bugs! Children's Learning Academy

See LineLeader in action.

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A unified platform to manage your entire business.

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Capture and convert more leads. Automate lead follow up, tour scheduling, registration, and reporting.

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Automate daily reports and share memorable moments. Easily communicate with parents with our family engagement app.tour scheduling, registration, and reporting.

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Automate billing and invoicing Manage classroom ratios and curriculum. Track and report on attendance, payroll, and more.