New Horizon Academy increases lead conversion rates to almost 40% with LineLeader by ChildcareCRM.

Prior to LineLeader Enroll, NHA collected new inquiries at their corporate office. When questions like ‘do you have openings for infants’ were asked, corporate would respond back via email and copy the Center Director to provide an answer. NHA’s Center Directors’ daily schedules are busy, so some inquiries received delayed responses or no response at all. NHA knew opportunities were slipping through the cracks.

With Enroll, NHA automated and streamlined the enrollment pipeline. NHA uses drip campaigns to automate responses to new inquiries, tour requests, and completed tours. Now Center Directors can respond to families at each stage of the enrollment pipeline - without lifting a finger. And, corporate knows every new inquiry is followed up with immediately so no opportunities are lost.

Enroll's reports on the details of each lead source as well as the specific location they are interested in which allows NHA to track where families are coming from, how their marketing budget is spent, and assess their return on investment (ROI).

NHA particularly finds value in the Lost Opportunity report which helps them identify which families did not choose their centers. They re-engage those families with nurture programs to ensure they never miss out on the opportunity to enroll a family.