Dive Into 2023: Delivering the Ultimate Childcare Staff and Family Experience

Best Practices for Personalizing Interactions with Families 

1. Engage families with consistent, tailored content. 66% of consumers won't make a purchase if they receive content that isn't personalized to their unique needs. 
2. Build a better connection with new leads using personalization keys. Address your reader by their first name to grab their attention, and consider using personalized touches like using their first name, referencing the specific program they inquired about, and sharing content that relates to their child's age or developmental stage.  
3. Share developmental milestones regularly. Our survey revealed that 42% of childcare professionals reported sending updates to families about their child's development 2-3 per week. Families expect these personalized experiences.
4. Update families on curriculum and meal planning. 32% of childcare businesses consistently communicate with enrolled families at least once a day. 
5. Enable staff to receive real-time feedback from families. To deliver the personalized experience that families want, it's helpful to gather feedback from parents. Digital surveys are a fast and easy way to collect feedback.

1. Let families schedule tours from your website. 78% of our top converters have parent-scheduled tours enabled.
2. Digitize forms for registration, wait lists, field trips, and more. In our recent survey, we found that only 11% of childcare professionals say they receive registration paperwork back within a day. 
3. Accept online payments to save staff and family time. 50% of Millennials don't carry cash and 53% of Gen Z consumers prefer to shop online. 
4. Make drop-off and pick-up easier with digital check-in and check-out. Child pick-up and drop-off can be challenging for families. One solution is to provide an app that lets parents leave important notes for the teacher, like information about their child's meals or any health concerns.

1. View key enrollment performance metrics. of our top converters have parent-scheduled tours enabled. In our survey, 37% of childcare professionals said that collecting and preparing data manually takes a significant amount of time and hinders their team's success.
2. Measure staff and family engagement. On the other hand, a highly engaged workforce can increase profitability by 36%. One way to track and improve staff engagement is to use childcare software that provides a Scheduled Task report. It's also important to focus on family engagement, as 76% of parents want to hear from schools at least once per week.
3. Occasionally, families may need to drop out of your care due to unforeseen events such as illness, a move, or the loss of a job. You can use reports to build a list of families to reach out to and re-engage. Re-engagement campaigns are effective, as 45% of recipients who receive re-engagement emails typically read them.
4. Forecast key financials for your business. A high volume of revenue is being processed by childcare centers each month, with 28% of centers processing $20,000 or more, according to our survey. It's important to understand your current and projected revenue and where it's coming from.
5. Give directors the insight they need to be successful. In our survey, nearly 55% of childcare businesses spend between 4-9 hours per week compiling reports by hand. Automating reports can save time and improve efficiency.

Investing in Your Staff and Family Experience