5 ways LineLeader helps childcare CMOs exceed their marketing goals
We’ll explore some of the ways today’s leading childcare CMOs are using LineLeader to provide a five-star brand experience for families, directors, and staff — while delivering the data insights you need to increase your results franchise-wide.
-1.png?width=400&height=250&name=Untitled%20design%20(7)-1.png)
Table of contents
- Embrace a Niche CRM
- Centralize lead management
- Advance marketing automation
- Automate performance reporting
- Elevate enrollment forecasting
.png)
.png)
Embrace a Niche CRM
Big box CRMs like HubSpot and Salesforce are excellent at what they do, but they simply weren’t built with childcare enterprises in mind.
Rather than paying for generalist features your centers and staff don’t use, LineLeader helps you configure your platform to your unique needs.
Here are just a few of ways LineLeader helps childcare CMOs streamline and scale their marketing operations:
- Custom Dashboards
- Multicenter Branding
- Enrollment Performance Reporting
- Custom Workflow Automation
- Enrollment Teams
Centralize lead management
Nothing can ruin the customer experience faster than a disjointed enrollment process.
LineLeader helps you bridge the gap between corporate and individual locations with a centralized enrollment team for the entire enterprise.
With Enrollment Teams, Center Directors no longer have to follow up manually with incoming leads. Instead, new leads are automatically routed from all center locations to one dedicated team of Enrollment Specialists.
From there, experts can assess family needs and assign families to the closest location with an opening, so that they can schedule a tour within minutes. Follow-ups are scheduled automatically, with instant notifications to keep your directors in the loop.
-3.png)
Advance marketing automation
Organizing your leads is one thing, but ensuring a standout experience after they enter your funnel is another game entirely.
Today’s parents are more discerning than ever, and 80% of Millennials expect an immediate response. Our research at LineLeader has found that top-performing centers send 36% more texts and 77% more emails than the lowest-enrolling centers.
To increase lead conversions across multiple center locations, your staff needs to follow up fast and frequently.
Here are some of the ways LineLeader empowers your teams to increase conversions:
- Launch personalized and behavior-based marketing campaigns at scale across every stage in a family’s enrollment journey
- Automate your manual tasks for teams, like sending emails and texts to families while increasing their response times
- Review campaign performance data to increase conversions and ROI
-1.png)
-3.png)
Automate performance reporting
Unified data means confident decisions. Yet despite rapid developments in digitization, streamlined data is still the exception at most childcare organizations.
Our research has found that childcare businesses spend between 4-9 hours compiling reports by hand. However, LineLeader users have reported saving 8 hours per day via automated reporting.
Here are just some of the advanced reports your team can access through LineLeader’s one-click reporting:
Elevate enrollment forecasting
With your core enrollment and financial reporting in one centralized platform, you can make scalable revenue decisions based on data — not instinct.
LineLeader helps you monitor your enrollment pipeline across regions, centers, and brands. Track incoming leads, waitlisted families, and open seats, so it’s easy to forecast revenue and profitability.
-2.png)
Deliver brand experiences at scale with LineLeader
The world of childcare is both digital and data-driven.
LineLeader is the first and only unified childcare experience platform that delivers full-featured customer relationship management software, a family engagement app, and childcare management software — together in one solution.
With a team of experts in not just software, but childcare technology, we’re uniquely positioned to help you upgrade operations and drive greater ROI through enhanced data and marketing analytics, while customizing the platform to support your existing workflows across multiple center locations.
Book a consultation with one of our product experts to learn more about how LineLeader can help you get better insight into what’s working & what’s not, scale your team’s productivity, and help your business reach the next level.
