Build Connections with Families through Regular Communication
According to a 2015 survey by The Wall Street Journal, most Millennials view phone calls as “overly intrusive...as though you’re prioritizing your needs over theirs.”
Millennial parents prefer targeted text messages over impersonal, lengthy emails and phone calls. These more traditional forms of communication are often lost or overlooked by today’s parents. Plus, text messaging is seen as faster and less invasive. But above all, 60% of Millennials say they prefer texting when communicating with businesses.
Childcare centers that consider Millennial communication preferences by using texts see higher response rates. Compared to email, text messages have a high open rate of 98%.
Another important part of text messaging’s appeal to your Millennial audience is mainly due to convenience, speed, and flexibility. Texts allow parents to respond immediately or conveniently choose to wait until a better time, ensuring they have a flexible, self-service option for communicating with your center. Texts are also a more personal form of communication than email and allow your center directors and marketing staff to convey important messages quickly and in a friendly tone.