Grow Your Childcare Centers with Marketing Automation 

How Childcare Businesses Can Use Marketing Automation to Save Time

Childcare businesses of all sizes can benefit from marketing automation to save time and boost enrollment. With the right software, you can automate lead follow-up to increase childcare enrollment. Plus, simplify tour scheduling, engage your waitlists, and digitize enrollment forms.

See how below.👇

1) Follow-Up with Every New Lead Instantly

Typically, a parent will inquire for care after researching several childcare providers. The childcare center that follows up first with an interested family has an 80% higher chance of getting that enrollment. Using the right platform, you can respond to new leads instantly. Send an automatic welcome email. Give more information about your center or even provide a link to schedule a tour. 

For example, let’s imagine that a new mother gets up to feed her baby at two in the morning. She decides to inquire about your childcare center. Instead of responding to her inquiry (because it’s early and your staff isn’t awake) – automate a welcome email to send immediately, followed by a text confirmation in the morning, when she first wakes up. Plus, many parents prefer text message marketing to receive emails.

3) Nurture Leads Until they Enroll

Consistent communication with your leads is important to keep them engaged. In fact, 80% of marketers use automation software to nurture relationships. There’s a common marketing rule called ‘the rule of 7’ which says a family needs to hear, see, or read your marketing message at least 7 times before they decide to enroll for care. But engaging with a family 7 times can be daunting and time-consuming. With childcare marketing automation, you can create drip campaigns and marketing initiatives to keep parents engaged and moving toward enrollment.  

Drip campaigns are behavior-based automation that allows you to communicate with prospective families based on how they interact with the content you share.  With drip campaigns, you can automate your strategic marketing campaigns to make them more efficient. Give center directors time back in their day by centrally managing marketing drip campaigns for each center. Ensure every family is nurtured until they enroll. For more information on how to advertise your childcare business, check out the abcs of marketing.

How to Choose the Right Marketing Automation Software for Your Childcare Business

 The right marketing automation software will help your childcare business get organized, increase conversions, and save a tremendous amount of time. But make sure that the automation software you choose is tailored to the childcare industry. Your platform should be designed to manage family information. In addition, it should be tailored to help you manage leads, tours, waitlisted families, and enrollment.

Drag-and-Drop Email Editor

Email templates with the right brand elements are essential when you’re marketing your childcare centers. With a simple drag-and-drop editor, you can easily create beautiful emails with block modules that you can drag and drop into your email template. With the help of automation, this feature makes it simple to keep your marketing consistent and standardized.  

Personalized Communications

99% of marketers say that personalization helps advance relationships with prospects. Add personalization keys to your messages. Make parents feel special when they receive an email from you by including variable tags like [Lead First Name] to automate your personalization.

Plus, relate to families by sharing engaging content that is tailored to their specific program interests and care needs (ex: share potty training resources to a family with a toddler).

Marketing Reports

It can be a challenge to stay on top of how your childcare business is performing at every level. Easily manage performance with real-time visibility by using automated reports. Track marketing campaigns and staff productivity. See which marketing programs are working and not working. Marketing automation improves ROI with standard and custom reports.

How Can a Childcare Experience Platform Help Me Automate My Marketing Campaigns?

65% of businesses with over 100 employees are in the process of creating a digital transformation plan. More and more industries are reviewing outdated, paper-based processes and looking for ways to save staff time and cut down on manual work with streamlined, digital processes. Ditch the multiple CMS and CRM tools.

The right software solution can minimize the number of manual tasks your staff members have to complete by sending automated communications. It can also reduce the number of enrollment steps parents has to complete before they register or re-enroll. These communications and campaigns effortlessly guide families through enrollment, while you sit back and relax.